Truly TREBA

This initiative is structured around key urban planning principles, including mixed-use development, environmental sustainability, and economic revitalization. The plan integrates residential, commercial, and recreational spaces to foster a walkable, human-centered urban fabric. Multi-story residential buildings will replace outdated structures, increasing the housing supply while ensuring a portion remains affordable. By repurposing vacant plazas and oversized parking lots, the project supports higher-density living, reducing pressure on vulnerable farmland in the Central Valley by focusing on infill development rather than unchecked sprawl.

Sustainability is a cornerstone of the redevelopment, strongly emphasizing environmentally responsible design. The project incorporates climate-adapted trees and green infrastructure to mitigate urban heat effects and improve air quality. Sustainable building materials and energy-efficient systems will be integrated into new constructions, aligning with contemporary best practices in sustainable urban design. Green roofs, rainwater harvesting, and solar panels will be incorporated where feasible, reducing environmental impact while promoting resilience.

Mobility and accessibility are enhanced by transforming car-dominated streets into pedestrian-friendly spaces with bike lanes and improved public transit. This encourages sustainable commuting and reduces congestion.

The project's research was instrumental in securing a Business Improvement District (BID) designation for the Tully Road/Eastridge neighborhood in 2024 from the City of San Jose. Integrating retail, dining, and entertainment options within a connected urban fabric stimulates economic activity.

The site's Opportunity Zone status provides tax incentives, driving new business formation and economic resilience. Strategic clustering of retail spaces near residential and transit areas strengthens local commerce and fosters a vibrant, cohesive community.