How Stand up Comedy Can Make You A Better Marketer


It’s no joke: marketing and comedy have a lot in common. In this panel that has been a hit at SXSW, four marketers who moonlight as stand-up comics will share how they use joke writing and live performance techniques to engage and delight their audiences. You’ll hear key learnings from their experience in both fields, including the importance of listening to your audience, being true to your brand, and learning from failures—whether you bomb on stage or on a landing page.


About the Panelists:


Alexandria Love – Content Strategy Consultant

Alexandria is a Bay Area native, comedian, producer, and writer with a passion for communication and storytelling. She has created or co-produced several popular shows including the comedy show “Jokelandish”, the successful podcast “Here’s Why That’s Funny,” and the International Women’s Day Sanctioned Event “Thinking Women’s Comedy.”


Sara DeForest – Marketing Consultant

Sara is a marketing consultant who has assisted several startups build their marketing functions and brand from scratch. Prior to consulting Sara worked at top firms in Silicon Valley but found her true passion in performing standup comedy.


Marcie Rogo – Head of Marketing, NumberAI

Marcie is Head of Marketing for NumberAI, a firm that helps businesses embrace and promote messaging from consumers. Prior to joining NumberAI, she co-founded and founded ConnectedAround, both later acquired. Marcie’s expertise is in go-to-market, segmentation and positioning, offline channels, and agetech.


Luisa Isbell – Content Strategist

Luisa is a Content Strategist for Education Tech with expertise in copywriting, co-marketing, and social media. She previously ran all creative aspects for a rapidly growing development services company and loves performing standup and improv comedy in her spare time.



  • $65.00 SMPS SF Chapter Member
  • $65.00 Livestream Ticket
  • $65.00 SMPS Member (Other Chapters)
  • $90.00 Non-Member Ticket
  • $90.00 Walk-in Ticket
  • $20.00 SMPS Student Ticket



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