POSTPONED: Exploring AR/VR for Marketing Purposes


Do you know the similarities and differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR)? Speakers will demonstrate how they are using this immersive technology, its value in our industry for marketers and business developers, and what the future holds for these technologies. Come early or stay a little late for a hands-on demo!




  • 8:30 – 9:00 AM: Check-in + Breakfast
  • 9:00 – 10:30 AM: Program
  • 10:30 – 11:00 AM: Demos



Rotimi Seriki
Visualization Manager, HOK

Rotimi is a Visualization Manager and a firm-wide expert in Virtual and Augmented Reality technologies. Since joining HOK in 2014, Rotimi has singlehandedly led the studio’s 3D and architectural visualization efforts, paving the way for the adoption of Virtual and Augmented Reality technologies across the industry. Moreover, he manages the studio’s visualization production process, collaborating with architects, designers and consultants on an array of projects across multiple sectors.

Dave Alpert
CEO + Co-Founder, Geopogo

Dave is an award-winning architect who is now solving design and construction challenges with Geopogo’s AR Instantly software for design and construction. Geopogo’s “3D made simple” vision is to apply the power of AR (Augmented Reality) to build a better world. On-site AR models make construction more affordable and increase the budget available for high-quality design. As CEO of Geopogo, Dave leads a team of architectural designers, software engineers, and data scientists who work out of the Berkeley SkyDeck technology incubator, which integrates university-driven technology innovation with Silicon Valley investment.

Emily Olman
Founder, Spatial First

Spatial First is a proptech start-up headquartered in the San Francisco Bay Area. SpatialFirst is building the spatial utility; a spatial interface that unites physical properties and assets with their digital information. SpatialFirst is a Berkeley SkyDeck accelerator HotDesk company for Spring & Fall 2019, WXR Accelerator Fall 2019 Cohort, and Auggie Award Winner, “Start-up to Watch”, AWE EU 2019. She is also the founder of Hopscotch Interactive, a real estate marketing & photography company.

Thomas Simmons
President, ArchVista

Tom is the President of ARCHVISTA Consulting, a business focused on BIM and design immersion technologies with clients throughout Northern California and the Pacific Northwest. His company has over 20 years of experience implementing BIM into architecture, interior design and construction companies ranging from small firms to multi-national corporations. Tom was an early pioneer in immersive technologies working with Graphisoft to produce the Architectural Record – Record Homes Virtual Tours and with NASA to create the award winning NASA Virtual Tours.



  • $65.00 SMPS SF Chapter Member
  • $65.00 SMPS Member (Other Chapters)
  • $90.00 Non-Member Ticket
  • $90.00 Walk-in Ticket
  • $20.00 SMPS Student Ticket


All ticket sales are final. Tickets are transferable.

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