WEBINAR: Case Studies at the Intersection of Purpose, Profit, + Portfolio (1 LU)

SO|arch presents Inside the A+D Studio:
Case Studies at the Intersection of Purpose, Profit, + Portfolio

What are the "profiles of success" for A+D business? How are purpose, profit and portfolio interconnected? Why is a good business strategy dependent on financial health?

This presentation will better equip sole proprietors, boutique studio founders, and leaders and managers at mid-size and large firms alike to be responsive in the near-term, but also, proactive, and future-facing in their pursuit of peak performance for their businesses.

Learning Objectives. Upon completion, the participant will be able to:

  • Identify operational tactics for immediate implementation
  • Create or refine their own blueprint for success
  • Learn how to best measure financial results
  • Establish solid connections between purpose, profit and portfolio


May 28, 2020


1:00 pm - 2:00 pm




  • Elisabeth Sporer
    Elisabeth Sporer
    AIA, LEED AP, CIC Principal, SO|arch

    Elisabeth is a licensed architect in California and Berlin/Germany, a LEED Accredited Professional, a business strategy consultant and certified integral coach Her multi-faceted professional experience spans design and architecture to business strategy, business and practice management in her native Germany and in the US for firms such as EHDD, Perkins & Will and STUDIOS, among others. She holds a Master of Science in Advanced Architecture Design from Columbia University in New York, as well as a Master of Architecture and a Bachelor of Architecture, both from TU Berlin and is an Adjunct Professor [Professional Practice] at the California College of Arts in San Francisco.


AIA San Francisco
(415) 874-2620
Participants earn 1 LU

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