This is a virtual series. Zoom information will be emailed directly to registrants 24 hours before each event.

Learning Units: 1 LU / per session

Scheduled to kick-start a year of grbbowth for your firm, this special AIALA series offers learning units and the foundations of a strong practice with business development savvy.

What makes a successful A+D practice? Find out by taking a break from your daily grind and getting into active thinking mode with business strategy consultant, architect and SO|arch founder, Elisabeth Sporer, AIA, CIC.

Elisabeth works with A+D firms — from emerging studios to established practices and legacy firms — to create business plans based on the “Four Pillars” of brand, finance, operations and design. Holistic in approach, viable and succinct, these business plans address a variety of goals — from long-terms ones like overall growth, market sector expansion, succession planning or ownership change, to short-term ones like strengthening leadership teams, improving financial performance, establishing efficient operational processes, or even getting a business loan.

Through interactive, quarterly sessions — rooted in case studies, best practices and the lessons of entrepreneurship — you will learn how to strengthen, and synergize, the “Four Pillars” of your business. By giving yourself time to actively, and deliberately, think on all aspects of your business, and your firm’s unique DNA, you can realize an A+D practice where purpose, portfolio and profit meaningfully converge.